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The Switch Organisation Limited  (“we”) are committed to protecting and respecting your privacy.

This privacy policy together with our Sale Terms and Conditions [LINK] (the “Terms”), our Acceptable Use Policy [LINK] and any other documents referred to in the terms sets out the basis on which any personal data we collect from you (the “user” or “customer”), or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By registering with (referred to as “our website”) you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the “Act”), the data controller is GroupO Limited, a company incorporated and registered in England with company number 09814765, whose registered address is 1 Whitby Court, Parkhurst Road, London, United Kingdom, N7 0SU


The information we learn from customers helps us personalise and continually improve your shopping experience at our website. We use the information to handle orders, deliver products and services, communicate with suppliers, process payments, communicate with you about orders, products, update our records and generally maintain your accounts with us. We may use such information to improve our services by creating wish lists and recommending products that might be of interest to you or to publish customer reviews from time to time. We also use this information to improve our website, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

We may collect and process the following data about you:

•             Information you give to us. You may give us information about you by filling in forms on our website or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you do all or any of the following: register to use our website, search for a product or supplier, place an order on our website, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our website. The information you may give us may include your name, email address, mailing address and phone number. Users may, however, visit our website anonymously and we will only collect personal information from users if they voluntarily submit such information to us.

•             Information we collect about you. With regard to each of your visits to our website we may automatically collect the following information:

o             technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

o             information about your visit, including:

•             the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time);

•             products you viewed or searched for;

•             page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs); and

•             methods used to browse away from the page and any phone number used to call our customer service number.

•             Information we receive from other sources. We may receive information about you if you use any other websites we operate or other services we provide. In this instance we will have informed you when we collected that data that it may be shared internally and combined with data collected on this website. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, advertising networks, analytics providers and search information providers) and may receive information about you from them.

2.            COOKIES

Our website may use cookies to distinguish you from other users of our website, enhance user experience and allow us to improve our website. Your web browser may place cookies on your hard drive for record-keeping purposes and sometimes to track information. For detailed information on the cookies we use and the purposes we use them see our cookie policy [LINK].


We use information held about you in the following ways:

•             Information you give to us. We will use this information:

o             to improve our customer service and our website as the information you provide helps us respond to your customer service requests and support needs more efficiently;

o             to personalise your experience as we may use information collected to understand how our users as a group use the services and resources provided on our site;

o             to provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about.

o             to carry out our obligations arising from any contracts entered into between you and us and the relevant supplier to provide you with the information, products and services that you request from us;

o             to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;

o             to send periodic emails to those users on our mailing list with information on company news, updates, related product or service information, etc. If at any time a user would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or the user may contact us via our website;

o             to notify you about changes to our service or the service of, or products available from, our suppliers; and

o             to ensure that content from our website is presented in the most effective manner for you and for your computer.

•             Information we collect about you. We will use this information:

o             to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

o             to improve our website to ensure that content is presented in the most effective manner for you and for your computer;

o             to allow you to participate in interactive features of our service, when you choose to do so;

o             as part of our efforts to keep our website safe and secure; and

o             to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.

•             Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).


We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, from time to time.

We will share your personal information and information about the orders that you place with the suppliers of the fulfilment and shipment services we engage from time to time to pick, package and dispatch the products ordered by you from our website (the “Suppliers”). Some of these Suppliers may ship the products directly to you. Suppliers will use your information in the same way as we use your information (as described in paragraph three above ‘Uses Made of the Information’).

We may share your information with selected third parties including:

•             Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them and/or you.

•             Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

•             Analytics and search engine providers that assist us in the improvement and optimisation of our website.

•             Third party service providers to help us operate our business, our website or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for this purpose, provided you have given us your permission.

We may disclose your personal information to third parties:

•             In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

•             If we or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

•             If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Sale Terms [LINK], Acceptable User Policy [LINK] and other agreements; or to protect our rights, property, or safety, or those of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

We do not sell, trade, or rent your personal information to others.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

6.            YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us via our Contact Us page [LINK TO CONTACT US PAGE].

Our website may, from time to time, contain links to and from the websites of our partners, affiliates, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content on these websites and we are not responsible for the practices employed by them. If you follow a link to any of these websites, please note that these websites have their own privacy and customer support policies and we do not accept any responsibility or liability for these policies. Please carefully check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Any changes we make to our privacy policy will be at our discretion and will be posted on this page. When we do, we will revise the date at the bottom of this page. We encourage users to frequently check this page to see any updates or changes to our privacy policy. You acknowledge and agree that it is your responsibility to review this privacy policy for any changes and updates.

9.            CONTACT US

If you have any questions or requests regarding this privacy policy, the practices of the website or your dealings with this website, please visit our Contact Us page .

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