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Writer's pictureGary Taylor-Green

Bullseye Killer: The Double Life of a Serial Murderer

John William Cooper, a name synonymous with terror in the Welsh town of Pembrokeshire, was born on September 3, 1944. His life was a stark contrast of two seemingly incompatible personas.


On one hand, he was a seemingly ordinary man, a family man with a job and a reputation for being friendly and helpful.


On the other, he was a cold-blooded killer who committed some of the most horrific crimes in the region's history.

The truth about Cooper's double life began to unravel in the mid-1980s.


In 1985, two young siblings, Richard and Helen Thomas, were found brutally murdered in their home. The police were baffled, the killer leaving no trace of his identity.


Five years later, the specter of violence returned to Pembrokeshire. Another set of siblings, Peter and Gwenda Dixon, were discovered dead in their cottage, victims of a savage attack that mirrored the earlier murders.


As the investigation into these crimes, dubbed the "Pembrokeshire Murders" or the "Coastal Murders," progressed, the police were met with a wall of silence.


The killer seemed to have vanished into thin air, leaving behind only a trail of blood and shattered lives.

However, there was a twist in the tale.


In the mid-1980s, Cooper appeared on the popular British game show "Bullseye." This seemingly mundane detail would later prove to be a crucial piece of evidence in the case.


In 1996, Cooper's dark secret was finally exposed. He was arrested and subsequently convicted of the double murders of the Thomas and Dixon families.


The evidence against him was overwhelming, including DNA evidence linking him to the crime scenes and the testimony of witnesses who recognized him from his appearance on "Bullseye."

Cooper was sentenced to a whole life order, meaning he would spend the rest of his days behind bars.


His crimes had shattered the lives of countless people, and his conviction brought a sense of closure to a long and painful ordeal.


The story of John William Cooper serves as a chilling reminder that appearances can be deceiving. Beneath the facade of a seemingly ordinary man, a monster lurked, capable of unspeakable acts of violence.

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